Custom generator

AI copy generator for everything that does not fit a template

Press releases, packaging copy, podcast descriptions, event pages, founder bios, app store listings. An open brief with the same full brand context behind every dedicated generator.

Generate your first custom brief free See pricing

Free to start. No credit card.

How it works

Set your brand up once. Every generation after that is seconds.

Set up your brand once

Website, guidelines, products, and personas stored in one profile the generator always reads.

Write the brief

Describe the format, audience, and goal in your own words. Use the brief enhancer if your notes are rough.

Generate and shape

Get multiple on-brand takes, refine the closest one, and repurpose it to other channels with one click.

Why generic AI copy fails here

Copy Machine grounds every generation in your brand voice, website, products, and past copy. That changes what comes out.

✕Real marketing work is full of formats no tool has a preset for

The Custom generator takes any brief: a trade show one-pager, a QR-code insert card, a Slack community announcement. You describe the format and goal; it brings your full brand context.

✕Using ChatGPT for odd formats means re-explaining your brand every time

Your voice, guidelines, products, personas, and documents are already loaded. The brief you write is about the task, not a re-introduction to your own company.

✕One-off copy drifts off-brand because nobody checks it against guidelines

The same voice enforcement that guards your ads guards your packaging insert: banned phrases blocked, tone rules applied, cliches stripped. Off-format never means off-brand.

✕A vague brief in gets vague copy out

The built-in brief enhancer expands your rough notes into a structured brief before generation, so even a two-line idea produces copy with a clear angle, audience, and goal.

What's inside the Custom generator

Any format

Press releases, packaging, bios, event pages, app listings, scripts, and more

Full brand context

The same voice, product, and persona grounding as every dedicated generator

Brief enhancer

AI expands rough notes into a structured brief before generating

Length and tone control

One line to long form, casual to luxury, per generation

Framework support

Apply AIDA, PAS, or any framework from the library to your brief

Multi-variant output

Up to 5 distinct takes on the same brief for comparison

What teams use it for

A startup writing a launch press release in the founder's actual voice

A CPG brand generating on-voice packaging insert copy

A marketer drafting an app store listing grounded in real product benefits

Frequently asked questions

How is this different from just using ChatGPT?

This is the fairest comparison of all 13 generators, and the difference is context. ChatGPT starts every chat knowing nothing about you. The Custom generator starts every brief with your brand voice, website content, product specs, buyer personas, uploaded documents, and past copy already loaded, plus anti-cliche and banned-phrase enforcement on the way out.

Do I need to write prompts?

You write a plain-language brief, which is easier than a prompt: what the copy is, who reads it, what it should achieve. The brief enhancer can expand rough notes for you, and all the brand context injection is automatic.

When should I use Custom instead of a dedicated generator?

Use a dedicated generator when your format matches one (Meta ads, email, video scripts, and so on), because those carry format-specific rules like character limits. Use Custom for everything else: the formats, hybrids, and one-offs that real campaigns are full of.

How much does it cost?

Free plan: 25 generations a month, no credit card required. The Custom generator is included in paid plans starting at $19/month, all with a free trial.