Hooks generator

AI hook generator for the 2 seconds that decide everything

Question hooks, bold claims, pattern interrupts, curiosity gaps, and social proof openers, generated in your brand voice for ads, reels, and posts. Because nothing after the hook matters if the hook fails.

Generate your first hook set free See pricing

Free to start. No credit card.

How it works

Set your brand up once. Every generation after that is seconds.

Brief in one line

What is the content about, and where will it run? That plus your stored brand profile is all the generator needs.

Choose a hook style

Let it run the full spread of hook types, or lock it to the styles your audience responds to.

Test the set

Take the batch into your ads or videos, and use Copy Machine's analytics to see which hook types perform.

Why generic AI copy fails here

Copy Machine grounds every generation in your brand voice, website, products, and past copy. That changes what comes out.

✕Your content is good but nobody stops scrolling to see it

The generator specializes in the first line. Ten distinct hook types, each engineered to interrupt the scroll, matched to your audience's actual pains and desires from your brand profile.

✕Every hook you write starts with 'Did you know' or 'Stop doing X'

Hook diversity is enforced per batch: no two hooks in a set use the same pattern. You get a question, a stat, a contrarian take, a story opener, and a bold claim, not five questions.

✕Hooks that work for viral accounts feel wrong for your brand

Every hook passes through your brand voice and banned phrase rules. A B2B fintech gets sharp but credible openers. A streetwear brand gets attitude. Same tool, your rules.

✕TikTok, Reels, and Meta ads punish slow openings differently

Set the context and the hook adapts: spoken-word hooks for video that land in 2 seconds, text hooks for feed ads that survive truncation, first lines for posts that earn the expand click.

What's inside the Hooks generator

10 hook types

Question, statistic, contrarian, story, bold claim, social proof, pain call-out, pattern interrupt, curiosity gap, direct address

Diversity enforced

No repeated hook pattern within a batch, guaranteed variety to test

Context modes

Video openers, ad first lines, and post hooks each formatted for their medium

Audience grounded

Hooks built from your buyer personas' real pains, fears, and desires

Batch generation

Up to 10 hooks per run, ready for creative testing

Hook analytics

Copy Machine tags hook types across your drafts so you learn which patterns win

What teams use it for

A creator generating 10 spoken hooks for a week of TikTok content

A media buyer testing 5 hook patterns on the same Meta ad body

A newsletter writer finding the first line that earns the open

Frequently asked questions

How is this different from ChatGPT for hooks?

ChatGPT converges on the same few tired openers and has no idea who your audience is. Copy Machine enforces pattern diversity across every batch, writes from your stored buyer personas, and filters output through your brand voice. It also tags hook types in your history so you can see which patterns actually perform for you.

Do I need to write prompts?

No. A one-line topic plus two dropdowns (context and hook style) is the whole input. The pattern variety and persona grounding are automatic.

Do the hooks work for video as well as written posts?

Yes. Video mode writes hooks to be spoken aloud and to land within the first 2 seconds, which is where TikTok and Reels lose half their viewers. Written mode optimizes for feed truncation points instead.

How much does it cost?

There is a free plan with 25 generations a month and no credit card required. The Hooks generator is part of the paid plans, starting at $19/month with a free trial included.